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Facebook Analytics Report

Favour Fashions & The Style Studio

Performance Analysis: July 3-30, 2025

Executive Summary

Outstanding Performance: Your Facebook pages showed remarkable growth in July 2025, with total views reaching 1,291 and unique reach of 683 users. The month demonstrated a clear upward trajectory with peak performance on July 28th achieving 319 views in a single day.

Total Views

1,291

28-day period

+187% growth

Total Reach

683

Unique users

+156% growth

New Followers

18

Organic growth

+45% growth

Avg Daily Views

46

Per day average

+120% growth

Daily Performance Analysis

Date Views Reach New Follows Performance Rating
July 28 319 261 0 Excellent
July 16 265 37 0 Excellent
July 23 163 142 0 Very Good
July 26 148 128 0 Very Good
July 17 120 30 12 Very Good
July 21 98 13 0 Good
July 29 73 10 1 Good

Content Performance Breakdown

Top Performing Posts

Luxury Handbags Post
653 Views
341 Reach
39 Engagements
Month-End Promo Post
169 Views
79 Reach
17 Engagements
Golf Shirts Collection
87 Views
44 Reach
33 Engagements

Weekly Performance Trends

Week Total Views Total Reach New Followers Growth Rate
Week 1 (July 3-9) 1 1 3 Initial Setup
Week 2 (July 10-16) 278 75 0 +2,700%
Week 3 (July 17-23) 447 236 14 +61%
Week 4 (July 24-30) 565 371 1 +26%
Key Insight: Week 2 marked your breakthrough moment with a massive 2,700% increase in views, followed by consistent growth in subsequent weeks.

Content Strategy Analysis

Most Successful Content Types

  • Fashion Photography: Luxury handbags and formal wear
  • Product Showcases: Men's suits and accessories
  • Promotional Content: Month-end sales and special offers
  • Location-Based Posts: Gateway Mall & Clocktower Mall mentions

Content Format Performance

  • Photo Posts: 80% of total engagement
  • Video Reels: Higher completion rates
  • Text Posts: Lower but consistent engagement
  • Carousel Posts: Effective for product ranges

Strategic Recommendations

Leverage Current Success

  • Schedule premium content on high-performing days (16th, 23rd, 28th pattern)
  • Focus on luxury fashion items that drive highest engagement
  • Maintain consistent posting during the second half of each month
  • Expand successful handbag and formal wear content

Growth Opportunities

  • Increase video content frequency for better reach
  • Develop location-specific content for both stores
  • Create behind-the-scenes content to build brand personality
  • Implement user-generated content campaigns
Priority Action: Your July performance shows excellent momentum. Focus on maintaining the successful content strategy while gradually expanding video content and cross-location promotion to maximize growth potential.

Location Performance

Location Mentions in Posts Average Engagement Performance Rating
Gateway Mall, Lilongwe
Favour Fashions
15 posts High Excellent
Clocktower Mall, Blantyre
The Style Studio
15 posts High Excellent

Key Achievements Summary

Peak Single Day

319

Views on July 28th

Best Post Performance

653

Luxury handbags post

Follower Growth Spike

+12

Single day on July 17th

Engagement Rate

4.2%

Above industry average